Dipsum Branding & Packaging

Brand Identity, Packaging, Mascot Design

In the heart of Delhi, India where the culinary landscape is as vibrant as its streets, Dipsum emerges for those craving an authentic yet innovative taste experience. Born from the passion of preserving the traditional art of dimsum-making, Dipsum takes pride in crafting each dipsums with the utmost care. But Dipsum isn’t just about tradition—it’s about bringing the zest of India into every bite. Infused with rich, bold spices, each dimsum is a perfect harmony of flavor and authenticity.

At the heart of Dipsum is Meimei, the brand’s spirited and quirky mascot. Meimei isn’t just a face; she embodies the essence of Dipsum’s culinary philosophy. With her playful charm and dedication to the craft, Meimei ensures that every dimsum is not only delicious but also a reflection of the love and care put into its creation. She’s the mastermind behind the unique fusion of authentic techniques and Indian flavors, making every bite from Dipsum a flavorful journey.