Egg packaging | Утречко

The goal of the learning project was to package an abstract concept by conveying it in a product design. I chose the concept of morning.

Everyone’s morning starts differently, but I think many people would agree with me that scrambled eggs are the best way to start a cloudless day.

The morning is illustrated by light cloudiness. The shape of the clouds is quite simple inspired by children’s book illustrations. At the same time the central cloud is well saturated egg. I chose very rich and light colors for pleasant positive associations with the beginning of a new day. The size of the yolk in the center depends on the category of eggs.

Special thanks to Leonid Slavin, curator of the course of Communication Design at the HSE Art and Design School for helping me to see and bring the idea to the end.