Phal Saar | Fruit Leather Strips

Design: Nirmal Singam
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Prof. Dr. Rajendra Thakre
Packaging Contents:  Fruit leather strips
Packaging Substrate / Materials: Paper
Printing Process: Digital Print

About

Phaal Saar is a lovingly handmade, organic chewy snack that brings back the simple joy of natural fruit, just like the treats from childhood. Crafted from pureed and dried fruits with no added sugars or preservatives, it captures the pure sweetness and nostalgia of nature’s best. With its minimalist, uncluttered packaging that showcases the beauty of the main ingredient, Phaal Saar stands as a reminder of authentic, wholesome snacking—perfect for anyone seeking a healthy taste of the past in a modern, convenient form.

Nomenclature

The brand name “Phal saar,” which blends the Hindi words for “fruit” (phal) and “essence” (saar), emphasizes its focus on organic ingredients and traditional methods. It evokes nostalgia and suggests the pure satisfaction of fruit’s natural goodness.

Concept 

The packaging design for “Fruit Leather Strips” by Phal Saar effectively conveys a message of natural, traditional, and homemade goodness. The warm color scheme, bold typography, and imagery of fruit and strips create a visually appealing and informative package. The font style and suggestion of homemade methods reinforce the idea of an authentic, handcrafted product.