Viva Panettone The brand creation of the best high-end panettone

In 2021, Montreal’s master bakers Éric Goeury and Anthony Daniele teamed up to create the world’s best panettone brand and enlisted us to bring their vision to life.

Viva Panettone was born—a brand with global ambitions to rival Italy’s century-old masters.

Fast forward to 2024 and Viva Panettone is amongst the few finalists for La Coppa del Mondo del Panettone.

To celebrate this unique occasion, we decided to redesign the packaging to reflect this prestigious international recognition.

With fresh colors, new fonts and a tribute to La Coppa, Viva Pannetone’s packaging reflects a contemporary, elegant and up-scale personality.