CNY Packaging Design of Deluxe Gift Box Sleeve for LLD

雙月 Les Lunes à Deux: Enlivening Pastry-tasting Experience with a Luxury Edge

雙月 Les Lunes à Deux (“LLD”) stands as a beacon of culinary excellence, specialising in festive pastries that embody a sense of luxury and joy in every celebration. Rooted in the belief that food is not just a part of the festivities but a central element of joy, LLD crafts its pastries with meticulous attention to details, ensuring that each product not only tastes exceptional but also resonates with the grandeur of the occasion.

The brand identity is built around a monochromatic palette of silver, white, grey, and black and is accented with “hologram” as part of the branding, reflecting sophistication while staying true to its edgy ethos.

“Delicacy at its finest. Savour the French way!”

This tagline captures the essence of the brand’s commitment to delivering exuberance in French pastry tasting and offering high-quality pastries to its customers.

Chinese New Year (“CNY”) Festive Packaging Design in 2025 — CNY Deluxe Gift Box

The packaging design of Deluxe Gift Box focuses on the box sleeve. It is rendered in a combination of tactile film for the exterior and hot-stamping foil for the interior.

The use of tactile film creates a sense of touch while the application of thick layers of ink in different heights builds a structured base on which the colour/CMYK print is finally applied.  All these give you increased attention and longer engagement which have also been scientifically proven that appealing to more than one sense leads to better neuronal cross linking and memory storage in the brain. To further elevate the design, the exterior is screened in a red-grey gradient hue. Built around a monochromatic palette with the shade of “grey” for the brand identity, the design is enriched with a festive touch of “red” blended with grey as a two-coloured gradient. The exterior is also highlighted with a half octagon as one of the brand’s visual elements in the printing method of hot foil stamping, flaunting a holographic effect and injecting a dash of modern-luxe into the packaging.

The adoption of hot-stamping foil for the interior simply symbolises “hologram” as part of the branding. The foil film gives a glossy finish and a holographic effect same as the half octagon. Overall, the box sleeve is a big film which can be wrapped resembling a belt closure and the box packaging is executed in a sleek, modern and minimalist construction. CNY Deluxe Gift Box is an embodiment of LLD’s fine pastries with a modern twist.

Pastries of CNY Deluxe Gift Box

There are three kinds of pastries for CNY Deluxe Gift Box, including Classic Almond Crisps, Pistachio Puff Pastry and Mini Rolled Crêpes. Each pastry within the gift box is individually packaged, not only preserving the freshness but also extending the overall design concept of the gift box. Opening each layer is an exploration of taste and texture, making this gift a comprehensive sensory experience.