Eximio

A CASTLE MADE WITH OLIVE LEAVES AND OLIVES

Legend has it that there was an oil of excellent quality, so good as to be called Eximio, Essence of Jaén. All towns wanted to get it and in ancient times, every time the city was besieged, the first thing its inhabitants did was hide the extra virgin olive oil in an impregnable tower.

In the icon of the Eximio branding design, we have united the product, olive leaves and olives, to the Castillo del Trovador Macías. This castle is the symbol of the defense of Arjonilla and is connected to storytelling. The brand concept of a legendary olive oil hidden in the keep. The logo design is a representation that unites the castles of Jaén and its province that form a wall with towers made of olives and olive leaves.

To create the decoration of the premium bottle in particular, we join the olive leaves with the spheres that make up an Iberian tray, simplifying them, giving us the link with this important civilization in the region. The design runs along the entire perimeter of the olive oil bottle, creating a 360º effect.