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A MODERN IMAGE THAT PRESERVES THE TRADITIONAL VALUE

A design that makes the brand memorable, differentiating, provides added value and positions it above the rest of the products in its category.

The iconic illustration of an animal in a friendly attitude carrying the basket of eggs is a creative resource that helps the consumer remember the brand and product. The chicken icon is above the white egg, both symbols of the initial origin of the family business (a poultry farm).  The detailed drawing offers a vintage touch that, when applied in blue, fits perfectly into a modern and functional packaging.

 

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Credits:
Art Director: Javier Merino
Illustration: Javier Merino
Creative Director: José Maria Martínez
Client:
Productos Moreno