Tianqu｜Organic Tianmu Mountain Flat Bamboo Shoot

Project: Tianqu / Organic Tianmu Mountain Flat Bamboo Shoot Packaging
Service: Packaging Design
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This is the packaging design for Tianqu Organic Tianmu Mountain Flat Bamboo Shoot. In the design, we developed the design with the “rustic” packaging thinking, aiming to form a packaging differentiation with other competing products.

From the perspective of consumer recognition, we arranged the product names in a hierarchical manner and used kraft paper style for the background design to interpret the unique simple natural attributes of agricultural products.

At the same time, the core selling points of the product are refined, and the contents such as “wild picking” and “originating from the hometown of bamboo shoots-Tianmu Mountain” are presented in the form of icons to enhance the value of organic agricultural products. On the basis of retaining the partial window, the illustrations of the prototype of flat bamboo shoots are added to echo, so that consumers can further perceive the value of the product.