Vigno | Single-Varietal

For the Vigno brand by Freire Lobo, we crafted a collection of labels that encapsulates the essence of discovery and adventure. This collection showcases single-varietal wines from the Dão region of Portugal, each label a testament to the rich character and heritage of this renowned wine-producing area.

Drawing inspiration from our initial label designs for Vigno, we revisited the theme of exploration in the natural world, this time through a refined approach. Instead of depicting the winemaker amid lush vegetation, these new designs focus on timeless symbols of exploration.

Simple, evocative elements—such as binoculars and an old lantern—grace the labels, serving as metaphors for the pursuit of quality and authenticity that defines each bottle. These objects invite the viewer into a journey of curiosity and discovery, while the labels’ elegant yet rustic aesthetic aligns with the unique and soulful nature of the wines themselves. Each label is not just a visual identity but an invitation to explore the distinct personality of the Dão terroir.