The Product
Boki is a block of ready-to-eat vegetables, available in four flavors—Cauliflower, Broccoli, Nappa Cabbage, and Red Cabbage. Designed for consumers who value their time and money, Boki eliminates the need for cleaning, boiling, or chopping, offering a quick and convenient way to incorporate fresh vegetables into your meals, so you can eat healthy without the hassle.
Design Concept
The concept behind Boki’s packaging design draws from its unique approach to making eating vegetables easy. The packaging takes inspiration from a leaf and is shaped like an arrow, symbolizing speed, efficiency, and also its nature.
Solution
Ready to consume straight from the block, Boki can be grated or chopped to suit your needs, saving you time. There’s no need to clean, boil, or chop fresh vegetables, and with its extended shelf life, Boki reduces food waste and ensures you always have fresh vegetables on hand.