Hydrelle

About

Lacura, introduced in the UK as Siana and later rebranded as Lacura, is a private label owned by Aldi. The name Lacura is derived from the Spanish word “cura,” meaning “care” or “healing,” with the prefix “La” adding an elegant touch. The brand conveys nurturing and well-being, offering personal care products focusing on comfort and quality.

The current Lacura Clear Liquid Hand Soap comes in a clear plastic bottle featuring basic fish and coral reef imagery, which lacks the visual appeal needed to engage children. To address this, the product will be rebranded as Hydrelle, with redesigned packaging to create a fun and inviting experience for young users.

Solution

The packaging redesign for Hydrelle focuses on creating a vibrant and playful aesthetic to appeal to children. Key elements of the redesign include:

Color Palette: Bright and inviting colors such as aqua blue, sunny yellow, and coral pink, with accents of lime green and purple to highlight key details.Graphics: Cartoon-style illustrations of friendly sea creatures like fish, starfish, and turtles, set against an underwater scene with vibrant coral and bubbles.Engaging Text: Cheerful icons and phrases that communicate the soap’s benefits in a way that resonates with children. Logo Update: The Hydrelle logo will incorporate playful elements like waves to align with the child-friendly theme.

Result

The newly branded Hydrelle will stand out on shelves with its fresh and engaging look. By making handwashing fun and appealing, the product will attract young users while ensuring parents find it easy to spot. The vibrant and creative design is expected to increase interest and elevate the overall perception of Hydrelle as a family-friendly brand.