Hi estudio

Luz de Olvido is a mezcal crafted using ancestral processes, honoring techniques passed down through generations. It pays tribute to the ritual of agave, from its harvest to its distillation, reflecting deep respect for nature and the cultural legacy of mezcal. We aim to capture the essence of the land and the spirit of the community that has made mezcal a cultural and ancestral symbol, honoring its history and heritage.

Through its design, we pay homage to artisanal tradition and the essence of mezcal. The bottle’s shape evokes the light that flows and reflects on the glass, with subtle lines simulating the natural and organic glimmers of a lit candle or a sunrise over agave fields. The wooden stopper adds a warm, natural touch, recalling local materials and traditional processes.

A connection between Mexican roots, tradition, and contemporary touches.