Ora mouse. Brand identity

About the project
Ora is a computer mouse inspired by natural simplicity and minimalism. Its shape resembles a smooth stone from a Zen garden, making the device not only functional but also aesthetically pleasing. The name Ora comes from the word “aura” and reflects the idea of harmony, lightness, and balanced interaction.
In this project, we focused on creating a design that supports the natural position of the hand and eliminates any distracting elements. The ergonomic shape and soft touch ensure comfort even during long periods of use.

Brand identity
The identity reflects the brand philosophy based on harmony and minimalism. The logo is a minimalistic typographic mark, where the letter “O” symbolizes the aura and the feeling of outgoing energy. Graphic elements in the form of smooth waves and vibrations reflect the idea of tactility and harmonious interaction with the device.

Package development
The packaging was designed as a round box with a transparent section in the lid. This design allows the product inside to be immediately visible, creating a “showcase” effect. The choice of a round shape was made to support the visual concept of the device.
The logo is embossed on the box, adding tactile appeal, while technical specifications and other information are printed on the surface.