Safa Makkah | Makkah Water Rebranding

Brand Overview:

Makkah Water Company (Safa)… one of the BinZomah  Group companies and the first Saudi water company.. founded in 1970.
Safa Makkah Water is a premium natural mineral water sourced from the pure and sacred springs of Makkah.
Known for its exceptional quality and natural purity, Safa Makkah Water is a symbol of purity and wellness, embodying the essence of the holy city

The New logo is inspired by the flow and movement of water, reflected in the shape of the letter ‘A’ and the water droplet at the end of the letters.
This approach ensures the logo is dynamic, flexible, emotionally engaging for the target audience, and easily adaptable across various applications.
Wavy shapes or curves were used to represent movement and vitality symbolizing water.
Therefore, the shape of the water was aesthetically and skillfully combined with the letter to create a logo that uniquely represents Safa Water Company

Bottle Design:

Wavy Shapes: Wavy shapes are featured at the top and bottom of the bottle, complementing the logo’s design. These patterns seamlessly integrate with the logo’s flowing lines, creating visual harmony. The waves reflect the natural flow and movement of water (flow and wavy), reinforcing the brand’s concept.

Material and Details: The bottle is transparent, showcasing the pure water inside and enhancing the sense of cleanliness. The bottle’s structure includes tactile waves (like layered rings), making it comfortable to hold while reinforcing the water-related theme.