Vier Kerzen Glühwein

Jay Kerl

Project Brief: Bilingual wine/beverage/alcoholic/non-alcoholic bottle package redesign. This project aims to research various cultural practices and life experiences that shape user preferences based on ethnicity, race, socioeconomic status, gender, exceptionalities, language, religion, and geographical area.

My take on this was a popular German holiday drink, glühwein (mulled wine). I took a lot of my design inspiration from traditional German home architecture and floral designs, with a modern look of the typography. The name “Four Candles” is inspired by advent wreaths used during this season.

 

Jay Kerl

Credits:
Professor: Nagesh Shinde
School:
UW-Stout