Hempure

Hempure is a brand of 100% organic cannabis products based in Greece.

The challenge was to develop a visual identity that reflects both the product’s origin and its organic nature. This focus was crucial as the brand targets tourists, encouraging them to purchase Hempure as a unique and authentic souvenir from their visit to Greece.

The logo was inspired by ancient stone inscriptions. For the color palette, tones inspired by nature and traditional Greek art were selected, aiming to reflect the organic and natural essence of the products while evoking a connection to Greece’s rich heritage.

Lastly, a series of patterns inspired by designs found on classic vases were developed, further enhancing the brand’s identity and visual narrative.