Ocuseellerge Forte Eye Drops

Talent Pharma introduces Ocuseellerge Forte, a specialized eye drops solution designed to relieve allergy symptoms and improve ocular comfort. Marklinica developed the packaging design with a focus on clean, clinical aesthetics while ensuring strong brand presence and clear communication of product benefits.

Design Concept:

The packaging design embodies simplicity, precision, and clarity—key attributes that resonate with a medical product intended for sensitive eye care. The soft orange and golden color palette was chosen to evoke feelings of calmness and relief, while the feather graphic subtly reinforces the product’s purpose: alleviating eye irritation caused by allergies.

Key design elements:

Minimalist Typography: Clean, sans-serif fonts ensure easy readability for both medical professionals and consumers.
Feather Symbolism: The feather motif conveys a light, soothing effect, directly aligning with the product’s promise of gentle allergy relief.
Clear Hierarchy: The product name, strength, and key benefits are prominently displayed to ensure instant recognition and effective communication.

Art Direction:

The overall art direction highlights a minimalist yet professional approach, showcasing the product in sleek, sterile environments that reflect the high standards of pharmaceutical care. The use of white space enhances the clean, clinical look, while subtle blue tones provide a visual cue for its soothing and anti-allergic properties.

Key Features Communicated:

• Allergy Relief: Designed specifically for allergic reactions affecting the eyes.
• Comfort and Care: The feather symbol reinforces the product’s gentle action on irritated eyes.
• Pharmaceutical Precision: A clean, modern layout emphasizes the brand’s credibility and commitment to high-quality healthcare solutions.