Thousand Degree Pizza Food Truck

Designer: Taylor Rector
Location: Muncie, Indiana
Project Type: Student Project
School: Ball State University
Professor: Shantanu Suman
Packaging Contents: Food Truck Wrap, Pizza Boxes, Cheesy Bread Packaging, & Cups

Thousand Degree Wood Fired Pizza is a beloved local restaurant located in Mt. Summit, Indiana. It is renowned for its creative specialty pizzas, authentic wood-fired flavor, and its welcoming atmosphere. Whether dining in or carrying out, Thousand Degree combines high-quality ingredients with innovative recipes to create a memorable experience for every customer.

This rebranding project aimed to create a fresh identity for Thousand Degree Pizza, starting with a bold new logo that reflects their wood-fired tradition. The branding was expanded to include a food truck wrap, cohesive packaging, and both physical and online menus. The menu was streamlined to feature their signature wood-fired pizzas, breadsticks, and cheesy bread, ensuring a focused and memorable experience for customers.

The branding system features a playful and dynamic combination of typography and illustration. The illustrations were designed as “stickers” that interact and overlap, creating a sense of energy and personality. These stickers appear throughout the packaging, food truck design, and menus, tying every element together into a cohesive aesthetic.