Zhang Yiyuan x Gu Ge | The Centennial Font Zhang Yiyuan Jasmine Model

Zhang Yiyuan· Exemplar of Intangible Cultural Heritage【Golden Dragon Robe】

Zhang Yiyuan: A Luxurious Tribute to Heritage

The “Golden Dragon Robe” packaging is a masterful blend of artistry, tradition, and elegance, designed to embody the essence of Zhang Yiyuan’s century-old jasmine tea-making legacy. This high-end packaging features an intricate embossed golden dragon, a symbol of power and prestige in Chinese culture, paired with meticulously detailed patterns that evoke an ethereal sense of clouds and mountains.

The choice of gold conveys opulence and refinement, reflecting the premium quality of the jasmine tea within. The design pays homage to Zhang Yiyuan’s status as a custodian of national intangible cultural heritage, seamlessly merging tradition with modern branding.

The branding on the label is a harmonious integration of traditional Chinese calligraphy and modern typography, reinforcing authenticity while appealing to contemporary luxury tea connoisseurs. The overall concept not only celebrates Zhang Yiyuan’s heritage but also elevates the brand’s identity, making it a standout piece in high-end tea packaging design.