The client approached the studio with the following message:
“Hi, darling, I’m extravagant, I love leopard print clothes, sunglasses, and a good drink. I’m opening a wine cellar, ‘ADEGA TIAZONA,’ and I want the design to be different from other wine cellars and without too much extravagant lettering, because that’s for me only, darling.”
After some discussions, we came to this result:
An illustration that reminded the client, with an iconic, versatile, simple typography (so it wouldn’t compete with the illustration) and easy readability.







