Andrew Higareda

Guadalajara, Jalisco, Mexico

ANCIANO DIABLO MEZCAL

They say, “The devil knows more from being old than from being the devil” — and this story proves it.

A master mezcalero, obsessed with creating the finest mezcal, made a pact with the Devil himself: the perfect recipe in exchange for his soul. As he crafted his mezcal, he poured every part of himself into the process. When the Devil returned to claim his payment, he found there was nothing left to take — the master’s soul lived in every drop of mezcal.

Raise a glass to legend. Raise a glass to Anciano Diablo.

At Helix, we crafted and brought to life the essence of Mezcal Anciano Diablo — a mezcal that carries the story of an obsession in every drop: the pursuit of perfection. They say, “The devil knows more from being old than from being the devil.” Driven by this purpose, a master mezcalero gave everything, even his soul. When the Devil came back to collect his prize, he discovered there was nothing left — the master’s spirit would live forever in the mezcal.

The label design tells a powerful visual story that complements this legend. The figure of the devil and intricate details inspired by the rugged nature of the agave evoke mysticism, tradition, and a near-ritualistic connection to the artisanal mezcal-making process, turning each bottle into an invitation to drink with legend.

 

Andrew Higareda

Guadalajara, Jalisco, Mexico
Credits:
Project Manager: Andrew Higareda
Client:
Altos Spirits