Beer Ravi – Your Own Way @ W&W

Limited-Edition Packaging Design

ABOUT

For Beer Ravi’s summer campaign, we teamed up with @‌fcbartgroup.tbilisi to craft a limited-edition packaging that embodies the brand’s rebellious spirit and individuality. Inspired by the idea that everyone experiences life in their own way, we created a vibrant visual identity that brings the “Your Own Way” philosophy to life.

SOLUTION

Each design theme – Dance Your Own Way, Relax Your Own Way, and Care Your Own Way – shares a consistent illustrative style, with a unique story that celebrates self-expression in all its forms. Our approach fused dynamic storytelling with bold aesthetics, ensuring that each can become an extension of the drinker’s unique summer experience. Through expressive, free-flowing illustrations, the packaging invites consumers to embrace spontaneity, creativity, and authenticity.

RESULT

The final designs seamlessly blend Ravi’s unconventional personality with an engaging narrative, transforming beer packaging into a statement of individuality. The result is a visually striking, collectible series that makes every sip feel like a personal celebration.

Mockups: @‌bendito.mockup, @format.mockups

About Witch&Wizard

Witch&Wizard is a design studio specializing in logo design, visual identity, illustration, typography and packaging. What began as a duo has grown into a team of creative minds, working together to do what we do best – telling impactful visual stories. Based in Tbilisi, Georgia, our magic knows no borders. Whether you’re launching a new brand or reimagining an existing one, we’ll make your brand not only seen but remembered.

Instagram: https://www.instagram.com/witchandwizard_design/

LinkedIn: https://www.linkedin.com/company/witchandwizard

Website: https://witchandwizard.co/