DRIP – Premium Cold Brew Coffee

The key challenge for this project was to create a brand identity that captures the essence of premium cold brew coffee. The design needed to balance elegance with a sense of approachability while ensuring strong brand recognition. It was essential to craft a visual identity that not only highlights the slow-drip brewing process but also resonates with coffee enthusiasts who appreciate high-quality, artisanal beverages. Additionally, the packaging (Can labels) and overall aesthetic had to evoke a premium yet minimal feel, setting the brand apart in the competitive specialty coffee market.

The design reflects premium cold brew coffee’s bold, smooth, and refined nature. I customized a serif typeface that exudes elegance and customized the font along with the letter “I” symbolizing the slow-drip process. For the rest of the typography, I used a handwritten font as the secondary font and a sans-serif font as the supportive font. Moreover, a deep royal blue and beige palette enhances the luxurious feel, and the monogram icon ensures strong brand recognition. The result is a minimal yet sophisticated identity that resonates with the targeted audience very well.