Havells Meditate

At Studio ABD, we took a mindful approach in crafting the packaging design for Meditate, an air purifier by Havells. Our goal was to ensure that the packaging not only protected the product but also visually resonated with its purpose—purity, tranquility, and well-being. The design had to complement the product’s aesthetics while reinforcing the essence of meditation and fresh air.

The concept behind Meditate was inspired by the serenity of nature and the calming rhythm of deep breathing. We explored visuals that symbolized purity and peacefulness, eventually arriving at a sunset landscape theme, which is featured prominently on the packaging. The warm hues of orange and yellow, layered in smooth gradients, mimic the movement of fresh air while also creating an inviting and soothing effect.

Beyond aesthetics, we focused on the ergonomics and user experience of the packaging. The box was designed with premium-quality materials, ensuring durability while maintaining a minimal and eco-friendly approach. We integrated a top handle for easy carrying, making transportation seamless for customers. Every panel of the packaging was carefully considered to provide a holistic brand experience, from informative icons on the sides to a clean, clutter-free front face.

Our work on Meditate was recognized for its innovative and immersive packaging design, winning the India’s Best Design Award 2022. The success of this project highlights Studio ABD’s expertise in blending storytelling with functional design, creating an experience that goes beyond packaging—it embodies the essence of meditation itself.