Iridis – Floral Rosé Wine Design

Iridis Primitivo Rosé: Apulian Elegance

Iridis is an exclusive Primitivo Rosé crafted in Puglia, a land renowned for its rich winemaking heritage. This rosé embodies the vibrant and aromatic essence of the Primitivo grape, offering a delicate yet structured profile with floral and fruity notes. Its refined character is a tribute to the region’s winemaking excellence, making it a luxurious and authentic expression of Puglia’s terroir.

The packaging is inspired by the elegance of handcrafted potteries and the romantic essence of rosé wine. The deep royal blue floral motifs evoke the iconic potteries, tying which together artistry, heritage, and modern sophistication, creating a visual representation of the wine’s refined identity.

To bring this vision to life, the floral patterns design reflect the delicate bouquet of the rosé, while the bold royal blue contrasts with the wine’s soft pink hue, enhancing its visual appeal. The label is entirely screen-printed, ensuring a premium and unusual tactile experience that highlights the artisanal quality of the product.

Unlike conventional paper labels, the direct screen printing provides a seamless, high-end finish, making this wine a standout piece in the world of rosé wines. Iridis Primitivo Rosé has successfully positioned itself as a sophisticated and distinctive choice, appealing to wine lovers who appreciate both aesthetic beauty and high-quality winemaking.

Designed by Jesy Moliterno x Cantine Sanpancrazio
Foto ©Emanuela Campanella