Magic World and Health

Imagine a world where well-being is intertwined with health, where every day is a new opportunity to reach your maximum potential and raise your quality of life at any stage of your journey.

Welcome to Magic World & Health.

A world of astonishing and transformative possibilities that will lead you to discover a new way to enjoy every moment to the fullest, with a range of cutting-edge products specially designed to elevate your life and environment to the highest level, fully focused on holistic health, with alternatives that will empower you to take control of your well-being and nutrition.

Last year, we had the pleasure of re-branding “Magic World and Health”, including its packaging. We began by defining a strategic platform for the brand through extensive research. Following the strategic phase, we created the brand’s storytelling, which laid the foundation for conceptualizing the design. It was a challenge to create a brand with the flexibility to represent such diverse product lines that responded to the same brand values but targeted different end consumers.

At helix, brand strategy challenges are our specialty, and we are proud to share this result that, after much work, is now available to the public.