Midnight Glory Honey

This is an innovative packaging design for Malaysia’s Tualang Honey,” highlighting its story and benefits to a younger target audience Gen Z.

This Tualang Honey Fortune Sticks Packaging Design blends tradition and modernity, inspired by Chinese fortune sticks. Unboxing involves shaking the honey sticks, each carrying uplifting health quotes, connecting self-appreciation with the honey’s nourishing benefits. This design bridges generations, encouraging Gen Z to set aside their mobiles during gatherings, fostering interactive play and shared moments.

The packaging features bold intricate patterns of traditional Malaysian motifs, celebrating the sustainable harvesting of Tualang honey. A QR code allows consumers to discover the unique harvesting process through an animated AR filter.

Design by: Mei Yu Han
Location: Malaysia
Project Type: Student Project
School: Dasein Academy of Art
Course: Diploma in Graphic Design
Tutor: Ms. Low Poh Li
Packaging Contents: Tualang Honey
Packaging Substrate / Materials: Paper, Plastic
Printing Process: Digital Printing, Silkscreen