Party Time: creating a new lemonade brand

The CUBA Branding team and one of the leading manufacturer of non-alcoholic beverages in Russia, Rosinka Company, presents the novelty of 2025 — the Party Time line of lemonades, designed specifically for connoisseurs of bright flavors and unforgettable moments! Party Time soft drinks will be the perfect accent at any event — whether it’s a friendly party, a family picnic or just a moment when you want to add bright colors to everyday life. The line is represented by four unique flavors: Asia Jelly K-Pop, Summer Mojito, Dr Cherry and DJ Marshmallow.

As part of the project, our team created a packaging form, developed a brand identity and label design concept, and adapted it to 4 SKUs.