Santa Express

Design by: Low Shan Ning
Location: Malaysia
Project Type: Student Project
School: Dasein Academy of Art
Course: Diploma in Graphic Design

This packaging design embraces the festive spirit while staying true to OldTown White Coffee’s brand identity. Utilizing the brand’s signature brown and gold color palette, the design exudes warmth, nostalgia, and premium quality.

The packaging takes the form of a charming delivery truck, symbolizing the joy of sharing coffee during the holiday season. The vintage illustration style, featuring a classic Santa Claus, further enhances the nostalgic appeal, creating a timeless connection between tradition and celebration. With the message “Warm Christmas, Rich Flavors,” this design delivers both visual delight and an immersive festive experience.