A new wine is born

For this wine label design, the goal was to bring its youthful personality to life by creating a character that feels approachable, modern, and playfully mischievous—one that brings a smile to your face. I envisioned this character dancing through life, following a musical staff where each step echoes the melody of its flavor and organoleptic experience.

This is a young wine with a fresh, fruity taste and notes of red berries, which inspired its carefree and modern look & feel. The label’s die-cut shape, with its perforated edges reminiscent of postage stamps, is a nod to the idea that each bottle delivers a little piece of this place—its land and nature. A contemporary, colorful, and youthful design.