Arak Shalit

“Channeling the spirit of the Mediterranean into a fresh, authentic, and vibrant brand identity for arak”.

Arak, a traditional anise-flavored spirit from the Levant, has deep roots in Israeli culture. Once a staple of working-class Israelis during the state’s early years, it has seen a resurgence in the 21st century, becoming popular among younger generations. Now available in flavors like Traditional, Arak Lemon, and the unique Axsus, it’s enjoyed across Israel and beyond.

The new Arak Shalit upgrade introduces a custom-made bottle and label design that embodies sophistication, elegance, and modern appeal. The sleek bottle, featuring unique embossing, reflects a strong brand identity, making the Middle Eastern spirit accessible to all cultures and age groups. This thoughtful design bridges tradition and innovation, elevating arak’s status on the global stage.