CLÄRE is a nostalgic skincare brand, capturing the essence of poetic beauty and timeless rituals. Infused with the soothing scent of lavender, each product offers a sensorial escape—an invitation to reconnect with soft memories and gentle self-care. More than skincare, CLÄRE is a moment suspended in time, where past and present merge in a delicate embrace.
CLÄRE’s visual identity reflects a dreamlike elegance, inspired by faded Polaroids, handwritten notes, and sunlit lavender fields. The typography blends serif, script, and sans-serif fonts—Perandory, Nautica, and Helvetica—creating a harmony between vintage romance and contemporary refinement. The color palette of soft lavenders, warm beiges, and luminous whites enhances the brand’s serene and nostalgic aesthetic, turning each product into a piece of poetry for the skin.





