FRESCAAH

A Bold Visual Identity for a Market Revolution: From Horizontal to Vertical

Lettuce is no longer grown in traditional countryside fields, and its image is no longer limited to just green. Instead, it now embraces all the vibrant colors of a taste experience that is set to surprise you—thanks to the revolutionary approach of Planet Farms and the striking design created by Break.

Once again, Planet Farms has chosen Break Design to evolve its brand identity, pushing the boundaries of a traditionally ultra-conservative industry. The result? A brand that breaks free from category norms and reinvents itself with a fresh, modern, and dynamic image. This new identity is not just about aesthetics—it is a strategic transformation that enhances shelf visibility, making Planet Farms products stand out for their uniqueness, boldness, and strong personality.

At the heart of this transformation is FRESCAAH, the new name for the product line, carefully chosen to convey the exceptional freshness and quality of the brand’s greens. This isn’t just any salad—it’s a product that offers an unparalleled sensory experience, featuring larger, crispier, and more flavorful leaves. To reinforce this new identity, Planet Farms continues to leverage its signature tone of voice—sharp, witty, and sophisticated—designed to engage its most loyal consumers while capturing the attention of new ones.

But the brand evolution doesn’t stop at leafy greens. The uplift extends to the Pesto line, ensuring clearer and more compelling communication about what makes this product unique. With a focus on high-quality, carefully selected ingredients, the new branding highlights the authenticity and unmistakable taste of Planet Farms’ pesto, setting it apart from traditional market offerings.

This transformation reflects Planet Farms’ commitment to redefining the future of fresh food, proving that innovation, sustainability, and bold design can truly revolutionize the way we experience taste. From vertical farming to a cutting-edge visual identity, the brand continues to shape a new era in food production—one that is fresher, smarter, and more exciting than ever before.