Gongben | Condom Series Packaging

Project: Gongben / Condom Series Packaging
Service: Packaging Design
Channel: Supermarket
Award: 2023 Private Label International VERTEX Publisher’s Choice Award
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As a sexual health brand under Ant Business Union, Gongben focuses on differentiated product experience and is committed to exploring a comfortable space for both sexes.

Therefore, in the design, we hope to establish a new top-level visual identification system to enhance brand recognition. At the same time, according to the functional characteristics of the product, such as 【”refreshing ice feeling, 3D large particles, hyaluronic acid HA”】 the layout is designed up and down, and the functional characteristics are deeply integrated with the visual presentation.

In order to further enhance consumers’ awareness of the brand, we use color to assist consumers in choosing different product functions, establish the association between color and function, and guide consumers to make quick choices when they are on the shelf.