Keey

Branding, Logo, and Packaging Design of Graper Wine by Keey

Concept

Spanish wine, created in 1996, is designed to enhance cocktail experiences. The product line includes four distinct wines, each crafted from renowned Spanish wine regions: Ribera del Duero, La Rioja, Priorat, and Rías Baixas. Each region is home to a unique grape variety—Tinto Fino, Tempranillo, Cariñena, and Albariño—resulting in four distinctive wines: Indigo Wine, Ruby Wine, Teal Wine, and Ivory Wine.

Aiming to offer an experience beyond just drinking wine, I drew inspiration from the abstract art of Pablo Picasso, one of Spain’s greatest artists. While incorporating abstract influences, I sought a modern and fresh style that captures the essence of intoxication—relaxation, savoring each sip, and letting Spain’s iconic imagery emerge: the soulful Guitarrista, the passionate Baile Flamenco, the dynamic Jugar al fútbol, and the dramatic Corrida de Toros.

The primary colors of each wine reflect their unique characteristics: Indigo for the deep purple hue, Ruby for the vibrant red, Teal for the cool blue, and Ivory for the elegant, light white—offering a diverse sensory experience in both color and flavor.


Indigo Wine

A harmonious blend of sophistication and depth. Crafted from Tinto Fino grapes from Ribera del Duero, Indigo Wine presents a deep, mesmerizing shade of blue with a rich and intense flavor. It embodies Spain’s essence—depth, elegance, and timeless character—making it the perfect foundation for unique cocktail experiences.

Indigo Wine evokes the serenity of a soulful guitar performance. Inspired by the deep resonance of a guitarist, each sip invites drinkers to immerse themselves in life’s slow rhythms—smooth and full-bodied, like guitar strings vibrating in perfect harmony. It envelops you in a sense of calm, encouraging reflection while savoring its refined flavors, much like the soothing melodies of a guitar echoing in the air.

The indigo hue reflects mystery and complexity, balancing strength and elegance. It represents a perfect fusion of old-world tradition and modern artistry, a testament to Spain’s rich winemaking heritage.


Ruby Wine

Made from Tempranillo grapes from La Rioja, Ruby Wine radiates a captivating ruby-red hue with a bold, intense flavor. More than just a wine, it’s an experience—immersing drinkers in vibrancy and passion, capturing the fiery spirit and elegance of Spain in every sip.

Inspired by the passionate rhythm of flamenco, Ruby Wine mirrors the dance’s energy, where music and wine intertwine. Each sip delivers a sensation of both power and grace, much like a mesmerizing flamenco performance that captivates with its rhythmic allure.

Its striking ruby-red shade not only stands out in the glass but also symbolizes strength and resilience. A perfect blend of age-old tradition and modern creativity, Ruby Wine offers a cocktail experience that is both inspiring and unforgettable.


Teal Wine

Crafted from Cariñena grapes from Priorat, Teal Wine boasts a unique blue hue with a fresh, crisp flavor. This wine provides a light, soothing experience, making it an excellent choice for those seeking refinement in their cocktail journey.

Enjoying Teal Wine feels like stepping into the exhilarating atmosphere of a soccer match—Jugar al fútbol—where passion and sportsmanship merge into an electrifying and emotional experience. Every sip is a moment of excitement—vibrant yet maintaining a refined allure.

The signature teal color represents the perfect balance of sophistication and hidden strength in every flavor note. It blends traditional winemaking craftsmanship with modern innovation, delivering a cocktail experience that is both refreshing and inspiring.


Ivory Wine

Made from Albariño grapes from Rías Baixas, Ivory Wine exudes a delicate ivory tone and a light, refreshing flavor. A fusion of freshness and purity, this wine offers a gentle yet inspiring cocktail experience.

Tasting Ivory Wine is akin to experiencing the power and grandeur of Corrida de Toros (bullfighting). Inspired by the intensity and drama of the bullring, each sip carries the essence of a bold yet refined challenge—full of emotion and allure.

The ivory shade symbolizes both elegance and hidden strength. A seamless blend of tradition and modern creativity in Spanish winemaking, Ivory Wine delivers a cocktail experience that is light yet energetic and deeply inspiring.


The Wine Collection

Our wine collection combines exceptional quality with Spain’s rich cultural heritage, showcased through four unique wines from renowned regions. Each wine, crafted from distinct grape varieties—Tinto Fino, Tempranillo, Cariñena, and Albariño—offers a rich and memorable tasting experience.

The bottle designs draw inspiration from Pablo Picasso’s abstract art, featuring illustrations and colors that reflect the passion of the drinker. The soft arches on the labels evoke Spanish architecture, bridging past and present, tradition and innovation.

Each sip is more than just a taste—it’s a masterpiece, inviting you to explore and savor the essence of Spain.

 

Keey

Credits:
Creative Director: Keey
Client:
Graper®