Kuih Kapit

The packaging design concept integrates the tradition of Kuih Kapit, or Love Letters, with Old Town White Coffee to celebrate Chinese New Year while honoring the brand’s classic essence. Kuih Kapit, a labor-intensive treat made by carefully baking batter over charcoal and folding it into delicate shapes, mirrors the meticulous craftsmanship behind the Old Town White Coffee’s signature white coffee blend. The coffee combines Arabica for sweetness, Robusta for depth, and Liberica for a lingering finish, reflecting the dedication and artistry in each cup. This festive gift box design not only highlights the intricate process of making Kuih Kapit but also encourages enjoying the white coffee with this traditional delicacy, enriching the New Year celebrations with a blend of tradition and quality.