lucaguerci__

Alessandria AL, Italia

La Tonda Dolci is a hazelnut-based spread. It is made with only three ingredients and is completely natural and artisanal.

We wanted to reflect this feeling on the label by using this carefully chosen font, which in some details appears to melt—just like the cream itself. By using only the product name as a decorative element and maintaining a minimalist approach, we aimed to convey the idea of a niche product, emphasizing its high cost and quality.

The colors also add a distinctive touch: the brown is inspired by hazelnuts, while the bold orange creates strong shelf impact.

 

lucaguerci__

Alessandria AL, Italia
Credits:
Designer: Matteo Polla
Client:
La Tonda Dolci