Lunitas Marinela

CATEGORY: COOKIES
PACKAGING | BRANDING | TABLE TOP
2025
MEXICO CITY

MARINELALUNITAS
To compete with the northern Mexican cookie market, we developed the concept for a new brand called Lunitas—a universe filled with inspiring elements. The brand evokes magic and indulgence while staying true to the fun, playful spirit of Marinela.

The project encompassed the full creation of the brand identity, packaging, and hyper-realistic cookie texture proposals, along with the development of custom brand assets. Every detail was designed to enrich the brand within a captivating and magical atmosphere.