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What is it?

250ml bottles of flavored mineral water available in four different flavors: strawberry, blueberry, lime lemon, and pomegranate. Each flavor is represented on its label with a corresponding illustration.

Materials

  • Plastic bottles: 9 cm in height, 7 cm in width, with a 1.5 cm bottle neck and a 1 cm cap.
  • Cardboard carrier: 47 cm long and 22 cm wide, with 2.5 cm wide and 3.5 cm long holes to securely hold the bottles without additional support. The carrier also features a rectangular handle measuring 10 cm long and 2 cm wide for easy transport.

Label Justification

Bottle Labels

  • Each flavor’s label has a background color inspired by the fruit it represents.
  • Illustrations of the fruit are included in a highlighted tone for better visibility.
  • The top section of the label states that the product is sugar-free and calorie-free.
  • The middle section displays the flavor name.
  • The bottom section contains the brand name and the bottle’s volume (250ml).

Four-Bottle Carrier Label

  • The background features a bold color representing all four flavors.
  • A collage of all the fruits from the flavors is included.
  • The brand name and product type contrast with the background for clear readability.
  • The carrier design includes a small open box to hold a promotional item, which in this case is a free AirPods case.