Moksha Spice Of India Gin

With an explosion of distilleries and brands entering the premium spirits market over recent years, we had to avoid being ‘just another gin’ when creating Moksha.

The founders had a deep connection to India and that’s where our inspiration came from. We wanted to create a brand that would overload all of the senses, from sight and smell to taste and touch, just like India does. A brand that would embody the vibrancy of this wonderful country and take consumers on a journey from their everyday to create stand out on-shelf and online.

A vibrant colour palette and eastern inspired typography laid the brand and packaging foundations. A product story based in the Indian jungles was written, then visualised through illustration. Ornate detailing completed the flexible brand system, providing visual and textural interest, especially when executed via foiling and embossing on the product and packaging.

The end result? A tiger among gins. Bold and sleek, prowling your palate. This cat is not for the faint of heart. Inspired by India, crafted in New Zealand, Moksha is the spirit for free spirits. A bottleful of adventure, wanderlust and escape.

Distilled with premium cardamom straight from the spice farms of Southern India. Warming ginger. And a whisker of lime. Every sip sends you deeper into the jungles of this enigmatic country.

Find freedom from the everyday. Find your Moksha moment.