Nova

Nova is a mocktail brand inspired by Danish astronomer Tycho Brahe, one of the first to observe and document a supernova (C/1582 J1). His groundbreaking star maps revolutionised astronomy, and now, they inspire a brand that redefines the 0.0% alcohol sector.

Designed to wow consumers and shake up the industry, Nova uses special effects like foiling and glow-in-the-dark ink to create a striking, memorable experience—both on-trade and off-trade. Brahe’s meticulous star tracking comes to life on pack, with glow-in-the-dark finishes that ensure standout visibility on shelves and intrigue in dimly lit bars. A unique cocktail menu encourages consumers to step away from their usual choices, ‘explore the stars,’ and discover a new favourite from the 0% range.