PureGlow Coconut Oil

PureGlow Coconut Oil is a cold-pressed, multipurpose organic product targeted at an environmentally and price-conscious audience. The earthly tones complement the natural colors of a coconut while enforcing the sustainability aspect. The serif typeface and sharp-edged rectangles give an organic feel, stepping away from the sans-serif and rounded rectangle digital world. The choice of vector illustrations helps the audience make an easy connection to the role of the product in a store setting. Further, not using realistic photography and staying limited to solid colors makes the packaging cheaper and more eco-friendly to print, which ticks both the affordability and sustainability aspects….