Raw Beauty

What is it?

Raw Beauty is a brand focused on skincare and natural beauty, offering high-quality products that combine makeup and skincare. Its package includes a natural-finish foundation, hyaluronic acid for hydration and revitalization, an eye contour cream to reduce signs of fatigue, and a facial primer that preps the skin for a flawless finish. Each product is designed to enhance beauty without compromising skin health.

Product Design

The choice of a pump dispenser is based on the search for an innovative, functional, and aesthetic solution that improves the user experience and product application. This type of mechanism provides precision, control, and convenience.

Material and Aesthetics

The combination of glass for the container body and plastic for the dispensing mechanism was strategically selected to balance elegance, functionality, durability, and sustainability.

Individual Box

Design Purpose:
The individual product box is designed to protect the product, reinforce brand identity, and enhance the user experience, ensuring the product reaches the consumer in perfect condition.

Material:

• 300g coated tabloid paper.

Product Holder Design

This design choice highlights the product attractively and in an organized manner while optimizing display space.

Material:

• 300g coated tabloid paper.
• White adhesive tabloid.

Label Justification

The labels and packaging of Raw Beauty are strategically designed to reflect the brand identity and ensure a premium experience for consumers.

• Product Labels: Each item’s label provides clear and precise information about its benefits, key ingredients, and usage instructions, ensuring transparency and trust. The materials used are both durable and elegant, aligning with the brand’s sophisticated aesthetic.
• Boxes: The outer packaging is both functional and visually appealing, protecting the products while communicating Raw Beauty’s philosophy—balancing makeup and skincare. The minimalist use of colors, typography, and design reinforces the brand’s image of quality and natural beauty.
• Product Holder: Designed to be practical and reusable, the product holder allows for easy organization and transportation of cosmetics, offering convenience to the user. Its sustainable design also aims to reduce environmental impact without compromising elegance and durability.

Together, these elements ensure a cohesive presentation aligned with Raw Beauty’s core values: conscious beauty, innovation, and quality.