Bansuri (Indian Flute) Packaging

Radhe Flutes: A Symphony of Tradition and Craft in Packaging

Flutes have always held a sacred place in Indian culture, especially through the divine connection of Radha and Krishna. The packaging of Radhe Flutes is a tribute to this timeless legacy, designed with a deep understanding of India’s rich heritage and craftsmanship. The collection consists of three categories—Basic, Carry Bag, and Premium—each narrating a distinct story while enhancing the beauty of the flute within.

Basic: The Evolution of Sound and Color
Inspired by India’s vibrant colors, the Basic category celebrates the progression of pitch from treble to bass through a dynamic visual transformation. The motifs and patterns evolve, growing bolder and richer in form and color as the pitch deepens, symbolizing the depth and warmth of the sound. The hexagonal side face takes inspiration from the silhouette of a peacock feather, paying homage to the bird’s spiritual connection with the bansuri. This category is a perfect blend of simplicity and Indian artistic identity.

Carry Bag: Culturally Fashionable, Deeply Rooted
Designed for musicians on the move, the Carry Bag is crafted from materials that resonate with India’s textile legacy—jute, cork, and khadi—each selected for its sustainable and organic essence. The inner surface and the shoulder strap feature intricate block-printed patterns, inspired by traditional Indian printing techniques, making it both an artistic and functional companion for the flute. This bag is a statement of cultural fashion, seamlessly merging heritage with contemporary utility.

Premium: A Divine Experience
The Premium packaging is an artistic masterpiece, drawing inspiration from the stories of Radha and Krishna and the bansuri’s divine presence in their tales. The top wooden layer is designed like a ‘jharokha’, offering a partially revealed glimpse of the beautifully illustrated inner surface. The artwork, executed in the Garhwal style of painting, pays homage to Pilibhit, the birthplace of the Indian bansuri.
Inside, a two-tier structure enhances the unboxing experience:

1. Top Tier – Features the flute placed elegantly in an acrylic display case, accompanied by a thanking letter, making it a collector’s delight.
2. Bottom Tier – Contains a custom-designed display stand, cleaning rod, polishing oil, and other essentials, along with a detailed user manual to guide musicians in caring for their cherished instrument.

Each element of Radhe Flutes’ packaging is a confluence of tradition, storytelling, and functionality, ensuring that every flute finds its way to musicians with grace, authenticity, and reverence for India’s rich musical heritage.

Project by: Dev Loya, Garvit Sharma, Parv Vora, Sakshi Joshi and Sourrya Aggrawal

Guided by: Prof.Priesh Bhatia, Dr. Anil Sinha, Prof. Yash Sakla

GLS Institute of Design, Ahmedabad, India.