Ciudad de Pecadores | A sinner wine label

“Ciudad de Pecadores” means “City of Sinners” and it’s about those playful, reckless moments we laugh about the next day. It’s about the stories that are born after midnight and told again and again over brunch. This wine label was inspired by that idea: that sometimes, being a “sinner” simply means daring to enjoy life, to break the rules just enough to feel free.

The city we imagined is not a place of judgment but of freedom. A place where people let go, where the night is filled with unexpected encounters, laughter, and small indulgences. The label art brings this to life with bold, expressive illustrations—characters that seem caught in the middle of a mischievous night out, yet full of charm and charisma.

This is a celebration of human nature, with all its contradictions. We’re saints at heart, but sometimes we dance a little too long, stay out a little too late, and say “yes” when we know we probably shouldn’t. And that’s okay. That’s life. That’s the spirit of “Ciudad de Pecadores.”

It’s a wine that doesn’t take itself too seriously, and a design that invites you to remember that not all sins are regrets—some become our favorite memories.