Eden Premium Pasta Packaging / Szováti Zsófia

Task

The task was to design pasta packaging that serves practical use, sustainability, and an aesthetic appearance all at once.

I chose the brand Éden Premium, which has been engaged in the distribution, production, import, and marketing of organic and health foods in Hungary, based in Szeged, since 2014.

Design

I redesigned their gluten-free, vegan pasta in three flavors, which I differentiated using strong color coding. The packaging consists of four 100-gram inner compartments and an outer shell. This makes portioning and cooking easier. Cooking is further simplified with a three-step infographic and a sauce recommendation on the side of the box, which is different for each type of pasta.

In my final packaging design, I aimed to emphasize practical aspects as well. The square-shaped construction offers an easy-to-transport, space-saving, and sustainable solution for both consumers and retailers.