Italian QSR Brand Packaging Designing

At Autofocuss Marketing, we had the opportunity to partner with Spaghetto — a homegrown QSR brand from Mumbai, dedicated to serving real, fresh, and honest Italian flavors. Our creative journey with Spaghetto extended beyond packaging — we were entrusted with crafting a complete brand identity that speaks the same language as their food: simple, delightful, and unforgettable.

From designing the logo that represents modern Italian warmth, to curating comprehensive brand guidelines that ensure consistency across platforms, and finally to developing vibrant and functional packaging designs — every piece was created to capture Spaghetto’s essence: real ingredients, fresh flavors, and a fun, youthful vibe.

Our packaging approach balances aesthetics with practicality — using playful typography, warm tones, and clear, clutter-free design to evoke both appetite and trust. Whether it’s their signature pasta bowls or refreshing drinks, the packaging enhances the customer experience, making every bite (and sip) as memorable as the brand itself.

📍 Location: Mumbai, India
📦 Client: Spaghetto India
🎨 Agency: Autofocuss Marketing
🔗 Instagram: @spaghetto_india