Jihuo｜Bamboo and Wood Kitchenware Series

Project: JIHUO / Bamboo & Wooden Kitchenware Packaging
Service: Packaging Design
Channel: Supermarkets

JIHUO is a private-label brand specializing in a full range of household products. For its latest bamboo and wooden kitchenware series, we continued the use of the “JIHUO Bear” label while integrating 3D material rendering and the bear-shaped frame to highlight the unique textures of wood and bamboo. This ensures that consumers can easily recognize the brand’s signature symbol while also receiving clear functional information.

To effectively communicate product value, we adopted a standardized “super selling point + three key feature icons” approach. Strategic color combinations enhance shelf visibility, reinforcing a sense of quality and building consumer trust. Additionally, the “Free replacement within one year if cracked” after-sales guarantee eliminates purchase concerns and drives quick sales conversions.