Picana

Picana is reimagined for the world. Taste the passion, the mango, the peach.
#PicanaGlobal
#StayTropical

This re-imagination of Picana feels like a breath of sunlit ambition.

Typography: The choice of a medieval-style font (“passion”, “mango”, “peach”) wrapped vertically is clever — it juxtaposes the tropical and the historic, the fresh and the timeless. It hints at a story that’s both rooted and forward-looking. In short, it doesn’t just sell the drink; it teases a mythos.

Color Story: Yellow for passion and mango, orange for peach — it’s intuitive and sensory. Speaking in the language of taste before a sip is ever taken.

Brand Modernization: Keeping the original Picana badge preserves legacy — but surrounding it with cleaner, bolder compositions is a handshake to the international audience. Saying: “We remember where we came from, but we know where we’re going.”

There’s a subtle irony at play too: the product feels tropical and playful, yet the serious gothic font hints, almost tongue-in-cheek, that this is a drink for serious good times.

https://www.picana.co.ke/