Plantago dietary supplements

Plantago is a cross-category brand:

Dietary supplements, sports nutrition, sports snacks, coffee, water and more.

When working on brand positioning, we actively worked with open sources, and when developing the design, we looked at a large array of graphics for sports nutrition from different countries, dietary supplements and more. The brand portfolio has an Endorsed brands architecture: the logo of the parent brand is present, but each line has its own identity depending on the visual codes of the category and the preferences of the audience. Plantago dietary supplements are already on the shelves of pharmacy chains and on marketplaces, working in the consumer -> brand -> retail link.